Contents

Introduction 7
1: The Challenge Begins 9
2: New Ideas, Old Ideas 21
3: Accentuate the Positive — As Easy as ABC 33
4: Human Nature in a High Risk Environment 43
5: The Basis of the Safety 24/7 Conversation 57
6: Management’s Buy-in — The Foundation of Every Safety Culture 67
7: Giving and Receiving Feedback 79
8: Maintaining Momentum 91
9: Keeping it Real 103
Epilogue 115