Contents
| Introduction | 7 |
| 1: The Challenge Begins | 9 |
| 2: New Ideas, Old Ideas | 21 |
| 3: Accentuate the Positive — As Easy as ABC | 33 |
| 4: Human Nature in a High Risk Environment | 43 |
| 5: The Basis of the Safety 24/7 Conversation | 57 |
| 6: Management’s Buy-in — The Foundation of Every Safety Culture | 67 |
| 7: Giving and Receiving Feedback | 79 |
| 8: Maintaining Momentum | 91 |
| 9: Keeping it Real | 103 |
| Epilogue | 115 |